Masa is a groundbreaking identity protocol that utilizes Soulbound Tokens (SBTs) to represent users' attributes both in the real world and in web3. The protocol provides a framework for managing SBTs and the associated data at the protocol level. This approach lays the foundation for a web3 identity management layer that can handle any type of data related to an individual in web3 or the real world.

Masa's identity management layer enables individuals to build a web3 identity in increments by facilitating a plurality of SBTs. The protocol realizes the vision set forth by Vitalik Buterin et al. in their paper, "Decentralized Society: Finding Web3's Soul."

Masa ensures that the metadata linked to a soulbound token is encrypted and can be accessed only with the consent of the identity owner through the Masa Protocol.

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