To kick-start the ecosystem, Marco will first need to address user traffic. Some of the biggest traffic owners in today’s internet world are content websites and apps such as Facebook, Instagram, YouTube, Pinterest, and TripAdvisor. Research proves that good, relevant, and abundant content is the most effective way in attracting user traffic. Users are always in need of quality and relevant travel and lifestyle suggestions for hotels, restaurants, bars, retail, and activities. Content creators will play a vital role in the development of the Marco ecosystem.
A key aspect of the Marco ecosystem is a content platform with a decentralized incentive mechanism. Marco will use its part of the token reserve and annual supply of new tokens to incentivize content producers to generate location-based content. Content creators will be fairly rewarded for their creations, which will be determined by an up-voting mechanism. Content on other existing platforms can also be easily migrated to Marco.