Hiblocks will be a Klaytn Blockchain Application (Bapp). As a service using the Klaytn chain, rewards and advertisements are processed by the Klaytn blockchain. The blockchain is
divided into the main chain and a side chain. The main chain will be open to the public, while side chains can be private.
Unlike most current blockchains, adding a side chain to the main chain allows for the privacy of specific data. It provides a secure environment for managing private information, such as a user’s personal information, so that various current issues of privacy can be addressed. This functionality is intended to protect users and enterprises without creating complete decentralization. Existing blockchain applications are referred to as Dapps (decentralized applications), but Klaytn aims to create enterprise blockchain applications (Bapps) that work within the current business models of society.
Hiblocks uses the hybrid Klaytn chain to manage personal information via the private side chains while the reward distribution data is open to the public blockchain for transparent viewing of ad revenue, advertise- ment impressions, and profit distribution.