Essentially, game companies used to produce things that you would buy and you would keep and could use whenever and however YOU wanted. There was a sense of pride of ownership in what you could hold in your hands.
Then gaming took a turn, and everything went online. At first, it seemed super convenient as services like Steam and mobile gaming platforms revolutionized the human act of play. However, as consumers got used to digital platforms, suddenly they found that they were playing more and owning less. Then the micro-transactions and pay-to-play structures intruded even further upon what was once the fun, free, and creative land of gaming.
This is why Gala exists – to give the power in gaming to the people who should be in charge – the gamers. The games produced by Gala will always be free to play, and whatever you earn inside the game world will be YOURS. If you play a game and earn an asset in that game, that asset is yours to do whatever you would like with it. You own your gameplay, nobody else does. This means you can collect, trade, gift, or even sell your in-game assets in a way that has never before been possible. Additionally, unlike other game development companies, which actively discourage and forbid these sorts of outside transactions because they get nothing, they encourage you to explore how you can use and share your in-game assets with the rest of the world.