Scaling is the largest challenge faced by online marketplaces or networks. The network effect is what all online platforms
are aiming to achieve: making sure that the strategic value and positioning of the platform is directly correlated to the
number of users. Beyond a certain point, the network effect comes into play and drives exponential growth.
To generate the network effect, we need to incentivise existing participants and attract a large community of traders, investors, issuers and partners. To achieve this, we have issued EMRX, the Emirex platform’s native utility token.
EMRX creates a growth spiral through the built-in mechanism in which the ecosystem participants can earn EMRX for their participation.
Proactive engagement with the wider community of traders, investors, issuers and partners, who are the direct beneficiaries of the growth of EMRX, drives growth and generates the network effect.