Colletrix is backed by a talented team from UNDONE, Animoca Brands, Future Arena and Bitwork Accelerator. The Project aims to revolutionize the ownership of IP by introducing protection and perpetual value for IP owners through tokenization, while providing merchandisers and consumers with trust in the authenticity of their purchased products. UNDONE will bring its merchandising expertise to showcase the benefits of blockchain technology for merchandise products, Animoca Brands will introduce its vast network of IP owners and blockchain and gamification technologies, while Future Arena will leverage its strong portfolio of of sports and entertainment IPs – all to create a vibrant ecosystem of IP creation, trading and physical merchandising using blockchain technology.