Cheelee operates as a platform specifically designed for brief video content, featuring an innovative Watch&Earn feature that generously compensates all users for their active engagement. To participate in this incentive program and access the app's curated content stream, users are required to possess a distinctive set of nonfungible token (NFT) glasses.
What sets Cheelee apart from alternative ventures such as move-to-earn or play-to-earn is its core emphasis on capturing the vast social media market, boasting an impressive audience of approximately 4.6 billion individuals. Rather than exclusively catering to a limited crypto demographic, Cheelee endeavors to entice the first billion users within a four-year timeframe, consequently ensuring a continuous and expanding influx of monthly users.
To fortify the financial stability of Cheelee's ecosystem, diverse revenue sources unrelated to NFTs, such as advertisements, in-game purchases, and brand collaborations, contribute significantly, accounting for a substantial 30% of the overall revenue. In comparison, similar initiatives typically rely on these avenues for a mere 1% of their income. Additionally, Cheelee commits to allocating 70% of advertising revenue and in-app purchases, as well as 100% of revenue generated from NFT sales and in-app transactions, to fortify the Stability Fund.
An additional remarkable advantage of the project lies in its users' ability to earn rewards without any initial investment requirement. Upon registering their Web3 wallet on the application, users receive a comprehensive package inclusive of the coveted Starting NFT Glasses. As users seek to maximize their earnings, they are afforded the opportunity to upgrade their Starting NFT Glasses or procure fresh, even Rare, NFT glasses.